Perfect Balance has a longstanding commitment to safeguard the privacy of the information entrusted to us from health-care practitioners, patients, and customers who use our websites. The privacy principles and procedures set forth in this Website Privacy Policy are intended to tell users how this information is collected, used, and distributed via our websites.

Types and Uses of Personal Information

When a user visits one of our websites, information that personally identifies the user can be collected and processed by Perfect Balance employees. Usually, the only information that will be collected is the user’s name, mailing address, telephone number, and e-mail address. In addition, this information can be collected as a result of the services or the products a user requests information about or purchases from us. Finally, Perfect Balance can collect or process personally identifiable information, such as a user’s Internet domain or IP address, as part of the normal operation of our websites, or during the normal course of a user’s activities on or use of our websites. In nearly all cases this data is collected and maintained internally by Perfect Balance. When a user visits our websites, the user is consenting to the collection or use of this information. If a user chooses not to consent to the collection or use of this information in this manner, then the user should not visit, or should discontinue visiting, our websites.

Personal Information Shared with Third Parties

Without obtaining a user's express consent, Perfect Balance will not sell, trade, or disclose a user's personally identifiable information to any third party who might attempt to market products or services to the user. However, Perfect Balance can disclose information to a third party who is used to assist carrying out a transaction for a user or providing a service to a user (for example, packaging, sending, or delivering a purchase or information to the user or clearing a credit card transaction).

Perfect Balance might be required to disclose information about the users of our websites as a result of a subpoena, a search warrant, or some other legal process authorized by a court of law. In addition, Perfect Balance might disclose information about the users of our websites to a third party who is assisting us in conducting an investigation about unauthorized activity that constitutes a violation of the policies for using our websites, or when circumstances dictate the need to protect or defend our rights or property.

Security Measures

Perfect Balance regularly implements industry-recommended technological and operational security measures for the purpose of protecting personally identifiable information from unauthorized access, loss, misuse, alteration, or unintentional destruction. Although no security measure can absolutely guarantee against unauthorized uses, Perfect Balance regularly reviews and updates our website security measures for the purpose of providing appropriate security measures for personally identifiable information.

Access and Accuracy

Because Perfect Balance only wants to maintain accurate information about the users of our websites, any user can request to be provided the individual information that has been gathered about the user. Any user can contact Perfect Balance, and, upon receiving proper identification information, Perfect Balance will provide the user with the personally identifiable information that Perfect Balance maintains about the user. If a user finds a factual inaccuracy, then the user can notify Perfect Balance and the inaccuracy will be corrected.

Data Retention

Perfect Balance will not retain a user’s personally identifiable information longer than is necessary for the purpose it was collected.

Children's Privacy

Perfect Balance’s policy is that children under the age of 18 should not provide any personally identifiable information to a Perfect Balance website without a parent’s or guardian’s consent. Perfect Balance encourages parents and guardians to instruct children about the safe and responsible use of personally identifiable information on the Internet. Perfect Balance will not knowingly collect, use, or disclose to any third party any personally identifiable information collected from children under the age of 18.

Linked Websites

Perfect Balance can provide links from our websites to third-party websites not owned by Perfect Balance. However, because Perfect Balance does not control these third-party websites, a user should always review the privacy policy of these linked third-party websites. Perfect Balance is not responsible for the privacy policy or practices of linked third-party websites or for services controlled by other companies or organizations.

Use of Cookies and Pixel Tags

When a user browses this website, one or more temporary cookies can be placed on the user’s computer to help Perfect Balance collect information to better understand the user’s interests and to better serve the user. Cookies are used on most major websites. What are “cookies”? Cookies are small bits of information stored by the user’s web browser's software on the user’s computer's hard drive or temporarily in the computer's memory. Using cookies is an industry standard. Cookies enhance a user’s experience and access to information on a website. Cookies enable Perfect Balance to recognize a user and personalize the user’s experience on the Perfect Balance website.

Perfect Balance can use cookies for a variety of purposes including, but not limited to: e-commerce functions, to recognize user access or log-on privileges, to track usage and traffic patterns, to provide information and advertisements for goods or services that might interest a user based on the user’s use of a Perfect Balance website, and to track the number of users who visit and use Perfect Balance websites.

Although most web browsers are initially set up to accept cookies, a user can decline the placement of cookies on the user’s hard drive by using the appropriate feature of the web browser’s software (if available) to delete cookies. A user can also refuse cookies as part of the web browser’s settings, but doing so might inhibit the ability to utilize many of the features on Perfect Balance websites and other websites visited.

If a user wishes to opt-out of Google Analytics entirely when visiting a Perfect Balance website or any other website that utilizes this service, or interest-based advertising, then visit the Network Advertising Initiative at: http://www.networkadvertising.org/choices. Or if a user wishes to specifically choose not to send information to Google Analytics about the user’s visit to a Perfect Balance website, then the user can do so by going to: https://tools.google.com/dlpage/gaoptout. 

Contact Information

Users can direct comments, complaints, or questions regarding this Website Privacy Policy by contacting us, and under the Subject* ‘Privacy’.

Modifications to Policy

Perfect Balance reserves the right to modify or update this Website Privacy Policy at any time with or without notice, and to make the modified or updated policy effective immediately for information we already have about users, as well as future information that we might obtain about users.

Perfect Balance always indicates below the date of the current Website Privacy Policy so users will know when it was last updated. To make this policy easy to find, the most current copy will be accessible from clicking the Privacy Policy link on the home page.

Last updated: November 2019